You Get Out What You Put In

Welcome to another Ace World Companies blog, penned by marketing guru and vice president of the company, Camron Ghanemi.

A quote by Theodore Roosevelt always resonates with me: “Every man [or woman] owes a part of his time and money to the business or industry in which he is engaged.”

I wholeheartedly agree. Too often people look for an immediate return on investment or direct monetary gain from the time they devote to their business. Sometimes it’s about giving back and accepting that you might not be able to capture the results in a spreadsheet, or at least not immediately.

Those words from the 26th President of the United States certainly rang true at this month’s (October) MHI Executive Summit & Annual Conference in Ponte Vedra Beach, Florida, where I joined competitors and other industry stakeholders to address challenges and opportunities that we share.

As I said last month, Ace World Companies is a long-standing member of MHI and I am a regular attendee at their spring get-togethers and the larger annual meetings in the fall. It was an honor to attend this most recent gathering with my father, Ace, who is president of the company. Ace is a long-serving member of the industry and added huge value to the engineering meetings.

Much of our time was devoted to discussions within the Crane Manufacturers Association of America (CMAA) and the Hoist Manufacturers Institute (HMI). CMAA represents the industry leaders in the overhead crane industry, while HMI members are the industry’s leading suppliers of hoisting equipment including hand chain hoists, ratchet lever hoists, trolleys, air chain hoist, air wire rope hoists and electric chain hoists. Within both there were, as always, engineering, marketing and general membership sessions.

The rising tide

The aphorism, “A rising tide lifts all boats" can be applied to many facets of these meetings but it is a saying more commonly associated with the economy, which is fitting.

Much has changed since Teddy Roosevelt was president in the early 1900s—CMAA can only trace its roots back to 1927 when the Electric Overhead Crane Institute, known as EOCI, was founded—but what has remained as important is the state of the economy and the ability to be able to roll with its punches. This is a prime example of a collective interest shared with fellow lifting equipment manufacturers assembled at Ponte Vedra Beach. In fact, it was probably top of my agenda to learn more about when I boarded the flight to Florida.

MHI publishes a comprehensive forecast of material handling equipment manufacturing (MHEM) each quarter and looks 12 to 18 months forward to anticipate changes in the material handling and logistics marketplace. Overhead Traveling Cranes, Hoists, and Monorail Systems is just one of a number of equipment categories the report covers. This month’s MHI Executive Summit provided a backdrop to discuss the latest findings, while the product groups will decide on the way this information is presented in future when they gather again next spring.

With a background in banking, numbers and economic matters fascinate me but I always gravitate towards marketing. It was great to break out with the CMAA and HMI marketing subcommittees that I am proud to be part of to talk about how we can continue to educate end user communities to use the right tools for the job. In other words, don’t use a lift truck when an overhead crane would be more efficient and cost-effective over the lifetime of ownership!

An artist at work

I enjoyed spending time with Matthew Smurr, who oversaw his first fall meeting as the managing director of CMAA, HMI and the other overhead lifting group MMA, which represents monorail manufacturers. Matt said himself that, “Facilitation of a meeting is an art form…” and he did a great job facilitating this latest round of discussions.

The MHI Executive Summit & Annual Conference also staged a number of networking events, including a function to mark the 70th anniversary of our hosts, an international trade association that has represented the material handling, logistics and supply chain industry since 1945. It has been a history marked by a strong sense of collaboration and I certainly raised a glass to that in the Florida evening sunshine.

Mr. Roosevelt would have been proud too.

Ace World Companies provides overhead bridge cranes, overhead gantry cranes, wire rope hoists, electric chain hoists, crane kits and end trucks.

Follow us on, which is the first place we post news as it happens. We welcomed our 800th follower this month and enjoyed networking at the MHI Executive Summit & Annual Conference hashtag #MHIac15

Thank you for reading my blog. More soon!

Camron Ghanemi
Vice President, Ace World Companies
President, Pullift Corporation